Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT
CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 2893 | 2004 | Customers buy refilled cartridges for a fraction of what they'd pay for a new one. Those who trade in their old cartridges get a bigger discount. |
| 2 | 3571 | 2002 | Distributors and manufacturers are offering discounts and special promotions to move cell phone and handheld computer combos off of the shelves and into briefcases. Handspring Inc. offers a trade-in program that takes $100 off the Treo which sells for $399. |
| 3 | 3751 | 2009 | The deal: Buy Sportster, ride for 1 year and get full retail value on trade in for a bigger bike. This offer applies to the current titled owner ("owner") of a MY 2007, 2008 or 2009 Sportster 883 or 1200 ("qualifying existing motorcycle") as of December 25, 2008. The owner of a qualifying existing motorcycle has the option to trade in the qualifying motorcycle from December 26, 2008 through March 31, 2009, value towards the purchase of a Harley Big Twin. |
| 4 | 5331 | 2009 | Coaxing consumers back into the habit of paying full price is a crucial challenge for the luxury goods business. To avoid directly discounting merchandise, Neiman has resorted to marketing tricks. It offered a $500 gift card for those who donated "gently worn" suits to charity. |
| 5 | 7372 | 1992 | Lotus software can be purchased for $99 as part of a trade in–less than one third of price of new software. Trade-ins help customer retention. |
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