Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: INTRODUCTORY OFFER SEGMENT
CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 3630 | 1992 | In February 1993 Whirlpool introduced its new laundry line at the National Association of Home Builders Show. No price increases to the channel were planned and price reductions to the end users were anticipated through money-back guarantees, buy-back programs, and cash rebates. |
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