Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO USE LESS RESOURCES IN THEIR REGULAR PURCHASES
CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 6021 | 2004 | Cash incentives for internet bill pay are being offered by banks to build their online businesses. Online operations are viewed as key to cutting costs and retaining customers. Online bankers tend to make fewer calls to call centers and opt out of paper statements, saving in administrative costs. Citigroup's Citibank offered as much as $200 to new online bill-paying customers. Wells Fargo customers who are new to the service can receive $10 if they pay one bill by January while E*Trade Financial is paying $25 to customers who pay at least two bills online. |
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