Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO DO SOME OF COMPANY'S WORK
CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 3577 | 1998 | Lexmark Inc. is offering to sell its cartridges at a discount – if the purchaser agrees not to let the empty cartridge get into the hands of any remanufacturers. |
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