Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER COST SAVING SEGMENT
CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 3577 | 1998 | Lexmark Inc. is offering to sell its cartridges at a discount – if the purchaser agrees not to let the empty cartridge get into the hands of any remanufacturers. |
| 2 | 6021 | 2004 | Cash incentives for internet bill pay are being offered by banks to build their online businesses. Online operations are viewed as key to cutting costs and retaining customers. Online bankers tend to make fewer calls to call centers and opt out of paper statements, saving in administrative costs. Citigroup's Citibank offered as much as $200 to new online bill-paying customers. Wells Fargo customers who are new to the service can receive $10 if they pay one bill by January while E*Trade Financial is paying $25 to customers who pay at least two bills online. |
<< Return to Choice 3