Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT
CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 7372 | 1998 | Quicken Deluxe 99 is priced at $59.99, plus a $20 rebate for current Quicken users. Quicken Home & Business 99 is priced at $89.99, plus a $20 rebate for current users. |
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