Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PERFORMANCE LEADER PRICE AGAINST PERFORMANCE LEADER
CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 4812 | 2000 | Globalstar Telecommunications is seeking to boost demand for satellite-based phone services by slashing purchase prices for their telephones and announcing cuts in certain calling charges. Their hand held phones, currently about $1500, will take a price cut of about 25%. Globalstar is working with U.S. and Canadian government officials to line up additional orders. Also, various incentives either have been or are about to be announced that will offer rebates to Iridium customers who agree to sign up with Globalstar. |
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