Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT PURCHASED SEGMENT/PRODUCT SYSTEM COMPONENT SEGMENT
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CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 1542 | 1992 | New "Class A" buildings have made aggressive concessions including free rent, assumption of unexpired leases. |
| 2 | 2381 | 1998 | Midwest made deal with Lowe's to buy 225,000 pairs of Wells Lamont gloves and clear them all out so it could fill shelves with its own product. |
| 3 | 4812 | 2009 | People who have used T-Mobile as their provider for at least 22 months can now get unlimited minutes for $50 a month. Combined with a $35 unlimited messaging and data plan, that’s a 15% savings off the regular $100 price. Adding another line to the plan runs just $40 a month. In another bonus, those longtime T-Mobile customers who transfer a line from another carrier to their family plans get a $135 credit they can apply to their bills. |
| 4 | 6141 | 2004 | Fierce competition in the battle for credit card market share has driven plastic issuers to keep churning out the zero-rate or low-rate balance transfer offers they've come to rely on. |
| 5 | 7841 | 2005 | The transformation of Blockbuster into a home-entertainment store is well underway. Whereas once about 80% of an average store was dedicated to rentals, now its closer to 65%. Blockbuster will give you between $5 and $10 in store credit for your unwanted DVDs and then resell them for $10 to $15. Trading is an area where giants like Wal-Mart don't play. Blockbuster is also focusing on its videogames, 15% of its revenue. |
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