Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT
CHOICE 3 COMPONENT: OFFER A PUT
| No. | SIC | Year | Notes |
| 1 | 3711 | 2005 | To reignite sluggish sales the car industry is aggressively returning to an old strategy of pushing people to lease instead of buy. This year marks the first time in four years that car makers spent more money on leasing incentives than on traditional financial deals. General Motors Corp. began a pilot program with three car models in which customers in Boston, Atlanta and all of California can return their car in the first 12,000 miles and forget the lease with no penalty except for loss of the down payment which is a minimum of $1,500. |
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