Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: OFFER A PUT
| No. | SIC | Year | Notes |
| 1 | 5731 | 2009 | One fledgling business saw no choice but to offer a big promotion almost from the onset. During the holiday shopping season, Ficion Audio, a four-month-old high-end audio store in Redmond, Wash., sold mostly small items but few big ticket speakers, which run from $3400 to $15000 a pair. The owner says he heard consumers mention their fears about the area job market. So in early January, he started a promotion where customers can return their speakers for 90% of the sales price if they lose their jobs within one year. If the job loss is between the one-year and two-year mark, he'll refund 75% of the price. |
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