Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / SEASONAL SLOW TIMES FOR THE COMPANY
CHOICE 3 COMPONENT: OFFER A PUT
| No. | SIC | Year | Notes |
| 1 | 4512 | 2009 | JetBlue is combating the so-called staycation trend with its "promise program." This will completely refund the cost of tickets purchased between Feb. 1 and June 1 for ticket buyers who lose jobs. Refunds will be available for up to nine people sharing an itinerary. |
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