Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT PURCHASED SEGMENT/PRODUCT SYSTEM COMPONENT SEGMENT
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CHOICE 3 COMPONENT: OFFER A PUT
| No. | SIC | Year | Notes |
| 1 | 3630 | 1992 | Maytag offered end users, in 1991, a 10-year repurchase guarantee on the Dependable Drive transmission in its washing machines. The company maintains this promotion was "extremely well-received by consumers." |
| 2 | 3711 | 1989 | Infiniti claims it will offer the most competitive leasing programs in the luxury market. Infiniti will guarantee that its residual values will equal or exceed those of competitors. The greater the residual value, the lower the monthly payments. |
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