Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 2721 | 1998 | After several efforts to get a business to renew its subscription, OAG sends it a "check" for $37, which can be used toward the one-year price of a subscription. Price is reduced to $59 for 12 monthly issues. |
| 2 | 4481 | 1991 | Most cruise lines offer discount coupons to repeat passengers. |
| 3 | 5461 | 1991 | The bakery gives out a gift certificate with purchases. You can exchange it for more products at the store. Good on purchases of $4.00 or more. |
| 4 | 5461 | 1991 | If you bring in your receipt from a morning purchase, you get $1 off your lunchtime sandwich. |
| 5 | 5812 | 1992 | Pizza Hut is trying to build customer loyalty with its "come-back" coupons. The customized coupons are generated through each store's individual customer database. |
<< Return to Choice 3