Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: INTRODUCTORY OFFER SEGMENT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 2033 | 1989 | JM Smucker gives anyone who buys a rival product a coupon for a free Smucker product. Most coupons (as much as 80%, some estimates say) are redeemed by loyal customers who would have bought the discounted products at full price in any case. |
| 2 | 2621 | 1991 | Procter & Gamble's national introduction of its Phases disposable diaper under its Pampers brand early in the fourth quarter was combined with an aggressive $4.00 coupon to introduce the new product. |
| 3 | 2676 | 1991 | Procter & Gamble lowered the price of a $14 bag of its redesigned Pampers diapers as much as $4 off the retail price in some markets, and is offering coupons for another $4 off the retail price in some places. |
| 4 | 2721 | 2004 | In the heated market for celebrity and gossip news, there's seems to be no low price of magazines to grab readers. In Touch Weekly lowered its price, for one issue, to 25 cents. The magazine's usual cover price, at $1.99, is already low. Time Inc.'s People, one of its rivals is $3.29 at the newsstand. In Touch Weekly has been known to place coupons inside its publication for savings on future issues, among other gimmicks. |
| 5 | 2840 | 1992 | Lever 2000's initial couponing has knocked 75 cents off the average $1.69 price for two 5-ounce bars, though Lever is easing up on the discounts. |
| 6 | 4512 | 1991 | Southwest sends a $50 gift certificate to interested customers. Gift certificate is good toward any ticket. Certificate expires one year from issue date. |
| 7 | 5331 | 1995 | Price/Costco mailed 15.5 million "Passport" coupons, including 2 million sent to nonmembers. The coupons offered such savings as a 25% discount on a $750 fax machine. |
| 8 | 5812 | 1991 | Coupon for $1.00 off any Super Express lunch at La Petite Boulangerie (regular $5.00), or any purchase of more than $7.00. |
| 9 | 7990 | 1991 | Mailer offers a coupon card for no cover charge for you and a friend. Once inside, you receive a package of $1 drink coupons. Card goes out to people on the mailing list. |
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