Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / PERIODS OF PRODUCT TRANSITION
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 7922 | 2002 | Discount codes for tickets to the theater are mailed out to a list of potential customers in order to sell tickets to Broadway plays. This strategy is aimed at filling seats during previews or slack periods, to pump up receipts when a show is nearing mid season or if a show has received mixed reviews. At BroadwayBox.com members of the public let the site know about discount code offers they have received. BroadwayBox.com passes on the postings for free on its site and all a customer has to do is click on a show to see what is available. The site does not include reviews, articles, columnists, or photographs, but it does include free e-mail, discount alert systems, and a newsletter. |
<< Return to Choice 3