Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / SEASONAL SLOW TIMES FOR THE COMPANY
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 6021 | 2006 | As rates for home equity lines of credit rise, banks are offering special promotions and rate cuts to ensure consistent demand. Bank of America offered "customer reward" certificates which reduce rates by 0.5 percent. |
| 2 | 5945 | 1991 | Jeffrey's Toys offers a coupon to receive 10% off any purchase between 3:30-5pm, Monday-Friday. |
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