Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / INDUSTRY RECESSIONS
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 3711 | 1991 | Instead of using a blanket ad campaign to offer rebates, some car companies are mailing offers to specific households that bought their make of cars 3 and 4 years ago. These are people who might delay their normal trade-in because of the recession. |
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