Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / USE A THIRD PARTY PRODUCT ON WHICH THE COMPANY RECEIVES REVENUE
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 2086 | 1991 | Coca-Cola liter bottle has a coupon on its label for a free small soft drink at a movie theatre. |
| 2 | 7900 | 1988 | Bring an empty Carnation Hot Coco packet to Dodge Ridge's ticket window, and you get a $2 discount on an adult lift ticket. |
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