Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 3711 | 1991 | Instead of using a blanket ad campaign to offer rebates, some car companies are mailing offers to specific households that bought their make of cars 3 and 4 years ago. These are people who might delay their normal trade-in because of the recession. |
| 2 | 5945 | 1991 | Jeffrey's Toys offers a coupon to receive 10% off any purchase between 3:30-5pm, Monday-Friday. |
| 3 | 6021 | 2006 | As rates for home equity lines of credit rise, banks are offering special promotions and rate cuts to ensure consistent demand. Bank of America offered "customer reward" certificates which reduce rates by 0.5 percent. |
| 4 | 7922 | 2002 | Discount codes for tickets to the theater are mailed out to a list of potential customers in order to sell tickets to Broadway plays. This strategy is aimed at filling seats during previews or slack periods, to pump up receipts when a show is nearing mid season or if a show has received mixed reviews. At BroadwayBox.com members of the public let the site know about discount code offers they have received. BroadwayBox.com passes on the postings for free on its site and all a customer has to do is click on a show to see what is available. The site does not include reviews, articles, columnists, or photographs, but it does include free e-mail, discount alert systems, and a newsletter. |
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