Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ANOTHER LOW-END COMPETITOR
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 5945 | 1992 | Due to increased competition from discounters like Wal-Mart, Toys "R" Us for the first time ever, resorted to publishing 20 million copies of an in-store catalog containing $173 worth of coupons. Toys "R" Us used to have everyday low pricing. |
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