Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 5331 | 1989 | W/ competition from Sears, Kmart is repositioning itself as a low-price store. It even tried doubling the value of manufacturers' coupons in a one-day test to see if it could attract more customers. |
| 2 | 5600 | 2003 | Clothing chains' use of targeted discounts has become especially popular with stores this year as a way of promoting sales. The discounts are typically e-mailed out before big shopping days. Codes are generally used to track how successful the discount is at getting people in the shops and spending money. |
| 3 | 5812 | 1992 | Ad offers 20% off any entrée if you dine in the restaurant. |
| 4 | 5900 | 1991 | House of Fabrics offers a discount card with a secret spot on it. When you take the card in your spot is revealed to give you either 20%, 25%, 30% or 50% discount. The odds for the discounts are listed: 20% discount, 1:1.4. 25%, 1:4. 30%, 1:20. 50%, 1: 10,000. So it's probably 20-30% discount. The discount is good from December 13-24. Offer good for 12 days only. |
| 5 | 5945 | 2003 | Wal-Mart and Toys R Us are cutting prices and deploying brigades of Barbie and Elmo dolls as they joust for market share. Wal-Mart took the industry by surprise earlier, when it cut prices on more than a dozen hot toys, in order to attract customers to their store (and other aisles). Toys R Us countered with its coupon book, cutting the price gap, and hoping its wider selection will make its store the destination for holiday buyers. Wal-Mart slashed the price of Mattel's Hot Wheels to $29.74 from $49.88 while most retailers are selling the toy for $50. |
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