Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: VOLUME PURCHASED SEGMENT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 4119 | 1993 | Super Shuttle service offers a coupon for $1 off of fares $14.00 or less, $2 off fares $19.00 – $22.00, and $6 off fares of $23.00 or higher. Creates "affinity" credit. |
| 2 | 5311 | 1991 | Sears also said it would give customers who buy more than $50 of children's clothing a 10% discount on their next purchase. Customers who buy more than $100 would get a 15% discount. |
| 3 | 5812 | 1991 | Coupon for $1.00 off any Super Express lunch at La Petite Boulangerie (regular $5.00), on any purchase of more than $7.00. |
| 4 | 5942 | 2007 | Borders is phasing out popular Holiday Savings Rewards and Personal Shopping Days benefits in favor of less generous promotions called Borders Bucks. The new system gives customers a $5 credit for each $150 in purchases that they make. This credit must be spent within a month of being rewarded. |
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