Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: AFFILIATED MEMBER SEGMENT / MEMBERS OF EMPLOYEE OR FRIENDS & FAMILY PROGRAMS
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 5600 | 2003 | Clothing chains have been doling out special "friends and family" holiday discount codes for as much as 25% off at the stores' Web site. The Banana Republic deals are intended for staffers and their loved ones. But with the codes being circulated by e-mail, the discounts are spreading fast. Store are all too happy to have the discounts spread. It increases store loyalty and sparks sales. |
<< Return to Choice 3