Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / COSTS OF SUPPLIES THE CUSTOMER USES WITH THE PRODUCT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 7832 | 91 | Theatre coupon offers one large popcorn and two medium drinks for $6.00 (a $7.55 value–you save $1.55). Offer good through 1/16/92. |
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