Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 5331 | 2009 | Coaxing consumers back into the habit of paying full price is a crucial challenge for the luxury goods business. To avoid directly discounting merchandise, Neiman has resorted to marketing tricks. It sent some regular customers a $50 "perk" card to use toward alterations. |
| 2 | 5411 | 1991 | Safeway has a deal where if you bring in your manufacturers' coupons they will double your savings instantly. So if you have a $1 off coupon, you get $2 off. Some restrictions to products covered. There's a maximum one dollar additional savings. No cash refund. |
| 3 | 7832 | 1991 | Theatre coupon offers one large popcorn and two medium drinks for $6.00 (a $7.55 value–you save $1.55). Offer good through 1/16/92. Offer good for only a few weeks. |
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