Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: OFFER A CALL
| No. | SIC | Year | Notes |
| 1 | 4813 | 1993 | To generate interest in its new collect-call service, AT&T said it would cut 10% off the price of collect calls on the Fourth of July and would offer a 30% discount throughout the summer on collect calls made from selected airports. |
| 2 | 5999 | 2004 | Bloomingdale's has mailed out coupons to shoppers for $25 off any $100 purchase next week. |
| 3 | 5999 | 2004 | At Restoration Hardware, which has done little discounting so far, customers will get 20% off their entire purchase on Dec. 5 and 6. |
| 4 | 6021 | 1991 | One Banc One affiliate has "sidewalk sales." Branch owner grills hot dogs and hamburgers, there's a petting zoo, and there are one-day bargains like a quarter percent added to the prevailing rate on 6-month CDs. |
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