Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / INDUSTRY RECESSIONS
CHOICE 3 COMPONENT: OFFER A CALL
| No. | SIC | Year | Notes |
| 1 | 1521 | 2006 | To deal with a difficult market and skittish buyers, Mid-Atlantic Builders offered to adjust the sales price downward up to 45 days before closing if the price on one of its similar homes declines. |
| 2 | 6531 | 2006 | To deal with a difficult market and skittish buyers, Waterford Development Corp will have homes reappraised two years after closing. If the price drops, the company says it will write the buyer a check for up to 15% of the original sales price, not including any optional upgrades. |
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