Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT PURCHASED SEGMENT/PRODUCT SYSTEM COMPONENT SEGMENT
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CHOICE 3 COMPONENT: OFFER A CALL
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | BMW is sending owners of some of its vehicles certificates offering additional discounts if they purchase a new BMW anytime in the next three years. |
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