Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT / DISTRIBUTION BUSINESS FUNCTIONAL COSTS / MULTIPLE FUNCTIONS
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 5122 | 2005 | Toyota has created its own new economy-class drug plan. Toyota has contracted the work to an outfit called CHD Meridian Healthcare. Toyota will pay CHD a management fee and the cost to run the pharmacy; in return CHD passes on the drugs for 30% to 50% less than a pharmacy benefit management vendor. |
| 2 | 6021 | 2006 | As rates for home equity lines of credit rise, banks are offering special promotions and rate cuts to ensure consistent demand. U.S. Bancorp offers a "EquiLine Rate Reward" program which gives borrowers a lower rate the longer they hold on to their credit line. |
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