BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2082 |
| INDUSTRY: | MALT BEVERAGES (BEER) |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 16 |
|
1997 SALES FOR THE INDUSTRY: $ 28089 (Total Sales in $Millions) |
|
OPERATING MARGIN: 14.0 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 95.0 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 5.7 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: ANHEUSER-BUSCH COS INC |
36.5 | 20.1 |
| #2: PHILIP MORRIS COS INC |
15.0 | 31.3 |
| #3: KIRIN BREWERY LTD -ADR |
14.5 | 7.7 |
| #4: COMP CERVEJARIA BRAHMA -ADR |
9.2 | 11.0 |
| Total of #1-4: | 75.1 | 14.7 |