Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT / MANUFACTURING BUSINESS FUNCTIONAL COSTS / MAKE COST
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 4812 | 1997 | PrimeCo started offering 500 minutes of wireless calling for a mere $55. Previously, one customer used to pay $350 a month for 200-250 minutes. |
| 2 | 4812 | 2002 | By offering more free time for calls, AT&T Wireless cut per-minute prices on one plan 33%, while Verizon Wireless cut one rate plan 29%. |
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