Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: POTENTIAL SYSTEM COMPONENT SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

1. Change the Benefit Package Examples>>

2. Change the Basis of Charge
   (No Examples)

3. Change the List Price
   (No Examples)

4. Change the Optional Component of Price
   (No Examples)

<<Return to Choice 2