Low Price on One Product to Obtain Revenues

1. Change the Benefit Package
   (No Examples)

2. Change the Basis of Charge
   (No Examples)

3. Change the List Price Examples>>

4. Change the Optional Components of Price

   • Waive fees or make a one time or periodic payment Examples>>

   • Provide a free or heavily discounted product from a third party Examples>>

   • Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

<<Return to Choice 2