BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2411 |
| INDUSTRY: | LOGGING |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 7 |
|
1997 SALES FOR THE INDUSTRY: $ 2297 (Total Sales in $Millions) |
|
OPERATING MARGIN: 30.7 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 95.7 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: -0.5 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: RAYONIER INC |
24.1 | 15.0 |
| #2: SVENSKA CELLULOSA AB -ADR |
22.8 | NC |
| #3: FLETCHER CHALLENGE -CONS |
17.2 | NC |
| #4: FLETCHER CHALLENGE -CONS |
17.2 | NC |
| Total of #1-4: | 81.3 | 32.1 |