Reduce Price to Improve Revenues and Margins
CHOICE 2: ISOLATE SEGMENTS RECEIVING THE LOW PRICE
C. Competitive Supplier Segments
Location Segment
| No. | SIC | Year | Notes |
| 1 | 2834 | 1993 | Wyeth-Ayerst launched Norplant in the US at a price of $350. In other countries, Norplant costs clinics as little as $23. |
| 2 | 3571 | 1986 | Asian-built machines sold by Leading Edge and Victor are undercutting Olivetti prices. In response, IBM cut European list prices 25%. |
| 3 | 4813 | 2005 | Wireless and landline telephone service providers offer special plans for those who call a specific country repeatedly. |
| 4 | 5942 | 2000 | There is little to differentiate books so Amazon and Bn.com had to compete on price, which means online books sell for as much as 30% less than those on store shelves. |
| 5 | 6531 | 2002 | In response to some of the pricing pressure from the online realty firms, Caldwell Banker recently introduced a web based brokerage that offered discounted fees in Pennsylvania and Illinois. |
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