BENCHMARKS REPORT

Industry Measure: Company Level Data

SIC: 3524
INDUSTRY: LAWN/GARDEN TRACTORS AND EQUIPMENT
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
3
1997 SALES FOR THE INDUSTRY:
$ 1275

(Total Sales in $Millions)
OPERATING MARGIN:
-3.4
(EBIT (divided by) Sales)
CAPITAL INTENSITY:
86.6
(Sum of Total Debt plus Shareholder Equity (divided by) Sales)
SALES GROWTH:
0.1
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROE: Net Profits (divided by) Total Shareholder Equity
RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROE RONCE
#1:
TORO CO
82.9 15.1 17.5
#2:
METROMEDIA INTERNATIONAL GRP
16.0 -38.2 -19.4
#3:
ARMATRON INTERNATIONAL INC
1.0 501.8 5.7
#4:
NA
NA NC NC
Total of #1-4: 100.0 -16.6 -3.9

Industry Measures

Quartile Ranking

SIC Finder