Intellectual
We may segment customers on the basis of their current knowledge and understanding of the Company and its products. These segmentations identify customer needs for more information about the product and how it works with other products.
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Knowledge of the Company and the Product: Segment customers according to the knowledge they have of the Company and the Company's product. This includes segmentations according to the familiarity the customer segment has with the Company and its brand, familiarity with the specific product offered for sale and knowledge of the product's technology.
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Understanding of How the Product Works with Other Products: Segment customers according to their understanding of how the product technology works with other products used concurrently with the specific product.