Innovation Ideas

Your first step is to choose the customer type you wish to segment. Once you have done this, you will consider the four major cost categories which each customer type incurs.

	Intermediary Customer Buying From a Producer Obtain Sell Guarnatee Return

	Final Customer Buying From Producer Acquire Use Maintain Dispose

	Final Customer Buying From Intermediary Acquire Use Maintain Dispose

Basic Strategy Guide Users Go To: Step 13

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