Reduce Price to Improve Revenues and Margins

CHOICE 1: SELECT THE OBJECTIVE OF THE PRICE REDUCTION

1. Attract Customers

Improve share of customer's purchases

No.	SIC	Year	Notes
1	3571	2002	Hewlett-Packard will retain its market share leadership by bundling PCs with other products and services for companies, by competing on price, and by innovating for consumers.
2	4813	2004	Verizon began selling consumers a package of DSL and pay-TV through an alliance with satellite broadcaster DirecTV. Both local Bells and cable firms view these bundled service plans as a key tool to hold onto customers.
3	5411	1991	Safeway has a Hot Buy guarantee. If you find a lower advertised price on any HOT BUY item this week, let Safeway know and they'll match that price. Item must be the same Size, Brand and Quality.
4	5912	2001	Merck-Medco, a pharmacy-benefit manager, is offering a drug discount program with Reader's Digest to seniors called Your Plan. Seniors who pay a $25 initiation fee can receive discounts on all drugs.
5	8742	2009	Powerfeedback is providing free research reports, and giving away three hours of consulting services to both prospective and current customers in order to boost revenue, which has surged 26% in the past 3 months.