Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
3. Knowledge of product technology
Above average- current customer. Members of the segment are:
Expert users
| No. | SIC | Year | Note |
| 1 | 5045 | 2000 | Nu Horizons' application engineers give technical support, product design help, and reconfiguration advice to its customers. That means that Nu can charge more for its services and receive higher margins. |
| 2 | 5600 | 2001 | Recreational Equipment Inc. offers rock climbing walls and clinics at its REI stores. Vans, the clothing and shoe maker, has skateboard ramps in stores. |
| 3 | 6211 | 1999 | For investors, the frantic competition for online dollars only means better, cheaper, and faster service. Access to valuable information like real-time quotes and institutional research, once justified exorbitant full-service commissions, is now free. |
| 4 | 6211 | 2001 | Online brokers are rolling out advanced new tools for trading and tracking stocks, appealing to both trading pros and regular investors. Level II quotes include the ability to scan the landscape of market makers and electronic trading networks to find the best price available for a trade. The Level II quotes give more information to the investor. However, this technology may be too complex for the average investor. Datek makes it more accessible by using its own smart order routing technology to find the best execution. This speeds up the transaction. |
| 5 | 6211 | 2001 | Online brokers are rolling out advanced new tools for trading and tracking stocks, appealing to both trading pros and regular investors. Datek's Streamer shows the last 20 trades, with price and size. Clients can also track up to 25 market trades in real time. |
| 6 | 6231 | 2002 | Nasdaq is ready to launch its SuperMontage which is designed to simplify the Nasdaq market by aggregating orders from all participating broker-dealers. By providing a central pool of liquidity, it aims to make it easier for institutions to trade in big blocks. |
| 7 | 6289 | 2000 | Merrill Lynch Direct offers IPOs only to accounts with more than $100,000 in assets and margin accounts must be stocked with at least $20,000 in assets. If traders meet the requirements, they are offered access to notable institutional research, new from Dow Jones and S&P reports. |
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