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Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.

  1. Knowledge of company and company product

    1. Familiarity with company and brand, crossing all products

    2. Familiarity with specific product

    3. KNOWLEDGE OF PRODUCT TECHNOLOGY

      1. Little – very limited exposure, may be new to the market Examples>>

      2. Average – some acquaintance, but may not be current customer in the industry Examples>>

      3. Above average – current customer. Members of the segment are:

        1. Regular non-expert users Examples>>

        2. Expert users Examples>>

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