Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Savings of potential product vs. current solution
Savings on customer building block costs
People costs
| No. | SIC | Year | Note |
| 1 | 4899 | 2003 | The Bells are stepping up their fight against rival cable broadband operators, lowering their monthly Digital Subscriber Line broadband-subscriptions rates and gearing up to offer a host of niche features such as downloadable movies and games. |
| 2 | 5411 | 1987 | Frank's Supermarkets are testing electronic green stamps. Magnetic stamp cards hold about 10 books of stamps each – this does away with licking & sticking. |
| 3 | 6000 | 2000 | Banks have the most at stake in the bill-payment business, for years they have been losing customers to other companies, including brokerage and mutual fund firms. Wells Fargo & Co.'s customers that use online bill payment service are 54% less likely to switch to another institution. |
| 4 | 6722 | 2002 | New Fidelity USA Ultra Service Account has a bill paying service. Once you've designated which bills you want paid, Fidelity will take care of them through your account. |
<< Return to Use Steps