Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

1. Needs for comfort and status

   1. Comfort through the five senses

   2. Status in the community

   3. STATUS THROUGH THE RECOGNITION OF CUSTOMER'S INDIVIDUAL REQUIREMENTS FOR PRODUCT

      1. Function

         1. Choice among products Examples>>

         2. Ambiance of surroundings Examples>>

      2. Reliability Examples>>

      3. Convenience of:

         1. Purchase Examples>>

         2. Delivery and installation Examples>>

         3. Maintenance and service Examples>>

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