Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

1.
Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the locaiton where the product is purchased or used.

1. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.

   1. Size

   2. ABILITY/DISABILITY: Segment customers according to the customer's ability or difficulty in physically using the product

      1. Strength Examples>>

      2. Mobility Examples>>

      3. Precision of Movement Examples>>

      4. Other Examples>>

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