Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status through the recognition of customer’s individual needs for product.
| No. | SIC | Year | Note |
| 1 | 5311 | 1992 | Sears has a Sears' Best Customer program that rewards active shoppers with priority repair service on home equipment. |
| 2 | 7375 | 2000 | By January of 1999 CEO made some dramatic changes. Gun sales were banned, while anything risqué was consigned to a section walled off from minors. She signed Lloyd's of London to provide buyers with insurance for purchases up to $200. |
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