Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.

1. Knowledge of company and company product

   1. Familiarity with company and brand, crossing all products

   2. Familiarity with specific product

   3. KNOWLEDGE OF PRODUCT TECHNOLOGY
      

      1. Little – very limited exposure, may be new to the market Examples>>

      2. Average – some acquaintance, but may not be current customer in the industry Examples>>

      3. Above average – current customer Examples>>

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