Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Breadth of locations where product is purchased or used

Local

No.	SIC	Year	Note
1	5331	2001	As the market reaches saturation, the retailer needs to increase its share of customer's wallets rather then depend on gaining more and more new customers. To do this, Wal-Mart has launched on a mission to tailor merchandise to local tastes. Rural Wal-Marts stock Spamoflage, Spam in camouflage cans which has proved popular with hunters. Wal-Marts in regions with high Hispanic populations stock popular Mexican foods and affluent customers are lured in with high-definition televisions and bookstores.
2	5411	2001	Albertson's still thinks that online grocery shopping will be plausible in the future. The company, as well as Safeway, had started experimenting with online operations based on individual stores, not distribution centers.
3	5632	2004	Claire's accessories store chain might expand smaller mall stores by taking over adjacent mall space where possible. It could also put more than one store in a mall. The company already boasts multiple locations in several malls.
4	6035	1999	First Place Financial is opening four loan production offices just outside the location of its main market. It also planning to add more branches in its area.

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