Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

1. Needs for comfort and status

   1. Comfort through the five senses

   2. Status in the community

   3. STATUS THROUGH THE RECOGNITION OF CUSTOMER'S INDIVIDUAL REQUIREMENTS FOR PRODUCT
      

      1. Function Examples>>

      2. Reliability Examples>>

      3. Convenience of:

         1. Purchase Examples>>

         2. Delivery and installation Examples>>

<<Return to Acquire Steps