Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product
A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
1.
Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
-
Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
<<Return to Acquire Steps