Innovation Ideas

Your innovation ideas reduce one or more of the costs your customer incurs. You begin developing these ideas by identifying the customer for your innovation and then brainstorming ideas around the four generic costs that the customer incurs related to your product.

For:

*	Final Customer Purchasing from an Intermediary    Acquire Use Maintain Dispose
*	Final Customer Purchasing from the Producer   Acquire Use Maintain Dispose
*	Intermediary Customer Purchasing from the Producer   Obtain Sell Guarantee Return

Basic Strategy Guide Users Go To: Step 17

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